For marketers · Headlines
Headline tester: test headlines, taglines and slogans
A headline tester can show whether a line says what you meant to say. Run a tagline test on two or three short options before fixing the words in an advert, site or pack. We aim for first answers within about 15 minutes in UK daytime, with slower responses possible for now.
We review requests by hand.
Slogan testing questions for a headline tester
Keep the offer the same while you compare short lines. Ask what each one leads people to expect, as well as which they prefer:
- Example: ClearDay asks which line people would remember: “Less mess. More life.”, “A fresher home” or “Clean, simply.”
- What would this tagline make you expect from the product?
- Which headline tells you most clearly what the company does?
What a tagline test returns
Illustrative result: In the illustrative ClearDay test, “Less mess. More life.” gets 10 of 20 picks, “A fresher home” six and “Clean, simply.” four. Reasons may separate a memorable phrase from a clear claim. Do not pick the first line simply because it wins: check whether people can say what the product is without seeing a logo.
How to compare short lines
Enter two or three text options, each short enough for the current question format, and ask one neutral question. Text options can be up to 80 characters. Members choose blind and explain why. Test the strongest line without the supporting graphic if it will also appear alone.
The Ask hub covers other formats.
Why people help with headline testing
Slogan testing with people tells you what a phrase means to them. A mechanical headline score can count length or word choice, but it cannot tell you whether a reader mistakes a cleaning service for a product. The reason beside each pick is the useful part.
Honest limit: An immediate answer is not a memory test a day later. The current group is mixed UK adults, not people selected for your category. A three-way split from a small pool is a steer for revision, not proof of campaign performance.
What it costs
Asking is free during early access, by invitation. At paid launch a quick take starts from 30p an answer plus 50p a question (launch example); 20 quick takes would come to about £6.50. You see the quote before asking.
Your questions, answered
Is there a free headline tester?
PennyForYours is free to ask during early access, by invitation. It collects choices and reasons from people rather than scoring a line automatically. Paid-launch questions will have a quote before you post. There is no set date for paid launch.
How do I test a tagline?
Show two or three short lines without explaining the intended meaning. Ask which one communicates the offer or what each makes someone expect. Read the reasons, because a catchy line that suggests the wrong product is not a useful win.
What makes a slogan memorable?
Clear subject matter and a distinct phrase can help, but there is no formula that proves recall. In a quick test, ask which line people notice and what it means to them. A later recall test would need a different design; this service currently records immediate reactions.
How many lines can I test?
A current pick-one question can show two or three options, with each text option kept short. If you have more, shortlist them before asking or run separate tests. Do not combine the separate splits into one ranking as if everyone saw all lines.
Should I test a headline with or without a logo?
Start with the setting in which the line will appear. If it must also work alone, run a second test without the logo. Keeping the presentation constant between options helps you learn about the wording rather than the supporting design.
How much does this test cost?
During invitation-only early access, asking is free. At paid launch, the example rate is 30p per answer plus 50p per question, so 20 answers would be about £6.50. You see the quote before posting. Two or three lines can be compared in one question. A fresh shortlist would be another question.
Find out what people really think.
Free during early access. No card needed.
Free during early access. We review requests by hand. Have an invite code? Join