For marketers and agencies
Pre-test the creative before the budget goes live.
Put two or three versions of an advert, headline, email subject or landing page in front of verified people in the UK. Get the split, the reasons in their own words and a short summary you can share with a client.
Later from 30p an answer, plus 50p a question (launch example).
Why marketers ask people, not just dashboards
Live A/B tests tell you what won after you’ve spent the money. Asking first tells you which versions are worth testing, and why the others lose. The lines of why are often the most useful part: “the only one that says the price”, “I didn’t know what you sell”.
For agencies, a short, dated result from verified people is something you can put in front of a client when opinions in the room disagree.
Questions marketers ask
Questions where people's own reactions beat a guess. Anything marked Later is not available yet.
“Which ad headline makes you want to find out more?”
from 30p an answer
“Five seconds on this landing page: what's on offer, and who is it for?”
from 30p an answer
“Which of these three social posts would you share?”
from 30p an answer
“Does this advert feel misleading? Yes, no or not sure, and why?”
from 30p an answer
“Would you open an email with this subject line? Yes or no, and why?”
from 30p an answer
“Tap the part of this advert you noticed first.”
from 30p an answerLater
“Which words describe this brand to you? Tick all that apply.”
from 30p an answerLater
“Rank these six benefits by how much they matter to you.”
from 30p an answerLater
“What in this email would make you unsubscribe?”
from 80p an answerLater
Launch example Launch examples, per answer, plus 50p a question. Early access is free.
What you get back
A made-up example at launch prices, to show the shape of an answer: the split, the reasons behind it and a short summary.
Which of these adverts would you stop for?
- “The only one that says the price.”
- “I didn't know what you sell from A.”
- “C looks like every other meal-kit advert.”
What a month of checks costs
Each total is the price per answer for each person, plus 50p per question. Launch examples; early access is free.
| Test | Questions and answers | Launch example |
|---|---|---|
| One headline check | 1 question · 20 quick takes | £6.50 |
| Three advert versions | 3 questions · 20 quick takes each | £19.50 |
| A weekly check for a client, for a month | 4 questions · 30 quick takes each | £38.00 |
Client work and confidentiality
- Questions go out without your name, your client's name or your agency's, and never appear in a public feed.
- Each answer comes with a signed receipt, so you can show a client the answers came from verified people. How receipts work
- You can share results inside your organisation and with your client. You can't present them as customer reviews or testimonials.
- Team accounts, client folders and monthly invoicing are planned. During early access, tell us what your agency needs.
What it costs
Launch exampleA quick take is from 30p an answer, plus 50p a question for screening and the summary.
- 20 quick takes ≈ £6.50
- 30 quick takes ≈ £9.50
Free during early access, with no card needed. You see the total before you ask. Every answer type and its price
Good to know before you ask
Honest limits
- No audience targeting yet, for example by age, region or profession. Each question goes to a mix of verified UK adults.
- A pre-test, not an ASA ruling. "Does this feel misleading?" is useful before an advert goes out, but it isn't compliance advice.
- Images and short text only for now: no video, audio or live links. Upload a screenshot or a frame.
How it works
Ask
Write your question, add an image if you need one, and choose how many people answer, from 5 to 50.
Verified people answer blind
They see your question without your name, and nobody sees anyone else’s answer first.
Get a summary and the reasons
See the split, a line of why from each person and a short summary.
Use cases for marketers and agencies
Each page shows the questions marketers and agencies ask, what you get back and the honest limits.
Questions from marketers and agencies
Can I test video ads?
Not yet. Upload a key frame or a storyboard as an image, or test the headline and caption as text. Video is planned for later.
Can I target a specific audience?
Not yet. Questions go to a mix of verified UK adults. Targeting by age, region and interests is planned and is the most requested business feature.
Will the people answering know it's my client's brand?
They see whatever is in the advert you upload, but not who asked. If the brand must stay hidden, mock it up without the logo.
How do I prove the answers came from real people?
Every answer carries a signed receipt that anyone can check against our published public key. It lists the checks that answer passed.
Can I send questions from our own reporting tools?
Yes, in a free sandbox today, through the REST API or MCP server. Keys are issued by invitation during early access.
How quickly will I get results for a client call?
We aim for first answers within about 15 minutes in UK daytime, and you always see an estimate before you ask. During early access it can take longer, so don't leave it to the last minute.
What does it cost?
Free during early access. Later, a quick take is from 30p an answer, plus 50p a question. Three advert versions at 20 quick takes each come to about £19.50. These are launch examples.
Asking for a team, an agency or your clients?
Running tests for several clients, or want an API key for your own reporting? Tell us your volume and what you need. A real person replies, usually within 2 working days.
Pre-test it before the budget goes live.
Free during early access. No card needed.
Free during early access. We review requests by hand. Have an invite code? Join