Question formats
What can you ask?
Most questions fit one of a handful of shapes. Choose the shape that matches what you need to know, then the answer type sets the price. Formats marked Later are planned and not yet available.
Quick takes
Pick or rate, plus one line of why. About 30 to 45 seconds each.
Launch example from 30p a person
| Format | What you get | Example | Available |
|---|---|---|---|
| Pick one | The split between 2 or 3 options, plus a reason from each person | “Which name feels more trustworthy: Fernwell or Quickbox?” | Now |
| Rate it | An average and spread on a 1 to 5 scale, plus reasons | “How does this email come across? 1 = rude, 5 = friendly” | Now |
| First impression | What people noticed or understood, in their own words | “Look at this homepage. What do you think this company does?” | Now |
| Would you buy it? | Likelihood on a scale and what would stop people | “How likely would you be to try this, 1 to 5?” | Now (as Rate it) |
| Name or tagline test | Which name wins and what each suggests | “Which name sounds friendlier for a bakery?” | Now (2 to 3 names) |
| Sound clip | Reactions to a jingle, voice-over or ringtone, or which of two clips sounds better | “Which of these two jingles sounds friendlier?” | Now (1 or 2 clips, up to 90 seconds) |
| Multiple choice | The share choosing each of up to 8 options | “Which of these would you call this product?” | Later |
| Tick all that apply | How many people ticked each option | “Which words describe this brand to you?” | Later |
| Rank | A ranked order and reasons for top and bottom | “Rank these four packaging designs, favourite first” | Later |
| Tap the spot | Where people tapped, with optional notes | “Tap where you’d look for opening hours” | Later |
| Five-second test | What people remember after the image disappears | “What do you remember about this page?” | Later |
| Price check | The range where a price feels fair, cheap or too much | “At what price would this feel too expensive?” | Later |
Short answers
Two or three sentences. About 1 to 2 minutes each.
Launch example from 80p a person
| Format | Example | Available |
|---|---|---|
| Open question | “What would stop you booking from this page?” | Later |
| Pick and explain | “Which do you prefer, and why? In a few sentences.” | Later |
| Follow-up | “To the 12 people who chose B: why not A?” | Later |
Considered feedback
A paragraph or a structured list. About 3 to 5 minutes each.
Launch example from £1.53 a person
| Format | Example | Available |
|---|---|---|
| Detailed feedback on your work | “What works for you, what doesn’t, and the one thing you’d change” | Later |
| Short survey | “Up to five questions in one go” | Later |
In-depth
A longer task or review, on the member’s own device. About 10 to 20 minutes each.
Launch example from £3.83 a person
| Format | Example | Available |
|---|---|---|
| Phone test | “Try signing up on your phone and tell us where you hesitated” | Later |
| Long read | “Read chapter one and mark where you lost interest” | Later |
| Recorded walkthrough | “Talk us through the onboarding as you try it” | Later |
Expert views
Verified professionals in the field you choose. Their rate is shown before you ask.
Launch example their rate, shown first
| Format | Example | Available |
|---|---|---|
| Expert view | “As a solicitor, would you trust this landing page enough to refer a client?” | Later |
| Expert quick take | “Accountants only: which software would you recommend to a sole trader?” | Later |
Idea briefs
Many people submit ideas to a deadline; you pay the best. Prize pool from £50 (launch example). Later.
Plus 50p per question for screening and the summary. All prices are launch examples. Early access is free on both sides, and you always see the total before you ask. What members earn for each answer type
One example for every kind of asker
“Which main image would you click?”
“Which ad headline makes you want to find out more?”
“Which cover fits a cosy crime novel better?”
“Which app icon would you tap?”
“Which thumbnail would make you click?”
“Which name feels more trustworthy?”
“Which offer would make you more likely to book?”
“Which of these two replies sounds more natural?”
“Would you send this email as it is?”
What you can’t ask
- For personal data, or about a real, identifiable person.
- For reviews or testimonials, or anything to be published as one.
- For regulated advice: medical, legal or financial.
- Anything sexual, violent, hateful or unlawful.
- CAPTCHA solving, scam testing or fake engagement.
- Images of people who haven’t agreed to be shown.
Tips for a good question
Ask one thing. Don’t hint at the answer you want. Make options differ in one way. Use 20 people when it matters. Read the reasons, not just the split. How asking works
Formats in action: use cases
The same formats, applied to real decisions. Each page shows the questions to ask and the honest limits.
Questions about formats
Which formats can I use today?
Pick one, rate 1 to 5 and first impression, on text up to 280 characters or one image. Everything marked "Later" is planned.
How do I compare two images today?
Put them side by side in one image and ask "Which would you pick?" with two options. Separate images per option, with random order, are planned.
Can I ask for written feedback today?
Each quick take includes one line of why from every person. Longer written feedback comes with short answers and considered feedback, which are planned.
Can I mix formats in one question?
Not yet. Ask separate questions, or wait for short surveys, which are planned.
Can I test a website link?
Not yet: upload a screenshot. Links and phone tests are planned once they can be shown to members safely.
Why does a longer answer cost more?
Members are paid for their time, never below a floor based on the UK National Living Wage, so longer answers pay and cost more.
Can an AI agent use these formats?
Through the API, agents can ask quick takes today. Other formats will appear in list_question_types when they open.
Not sure which format fits?
Send us your draft question through the help and support form and a person will suggest one. A real person replies, usually within 2 working days.
Find out what people really think.
Free during early access. No card needed.
Free during early access. We review requests by hand. Have an invite code? Join