For founders · Logo test
Logo test: get logo feedback from real people
A logo test is easiest to use when the mark has a job to do. Show it on the shopfront, pack or app screen where people would meet it, then ask what business they think it belongs to. That kind of logo feedback can expose a wrong first impression before you pay for signs. We aim for first answers in about 15 minutes in UK daytime; replies may take longer for now.
We review requests by hand.
Rate my logo: ask what it suggests
Ask about meaning before taste. Moss & Marrow needs people to recognise a plant shop, so the question should make that job clear.
- Example: Which Moss & Marrow logo feels like a plant shop?
- What kind of business would you expect behind this mark?
- How well can you read the name at app-icon size, from 1 to 5?
“Rate my logo” is a broad request. A first-impression question tells you more about what people see, while a pick-one asks which version they prefer.
Which logo is better for a plant shop?
Illustrative Moss & Marrow example: 14 of 20 pick the serif wordmark with the branch crest; six choose the geometric leaf. People call the first natural and the second more formal. The mock-ups show one mark on a shopfront and the other on a business card, so the setting may have influenced the vote. Put both on the same shopfront before deciding which logo is better. Check the leading mark at small size and in one colour too.
How to run a fair logo test
- Place two or three marks at the same size on one image. Use the same background or mock-up for each if you want a fair comparison.
- Choose 5 to 50 UK adults and ask one neutral question. They answer without seeing earlier votes.
- Read the reasons from both sides. If one version wins because its setting is clearer, fix the presentation and test again.
Browse other questions for business decisions when the name or packaging needs a separate check.
What logo feedback can and cannot say
Designers see balance, type and craft. A customer may simply see ‘plant shop’ or ‘accountancy firm’. Hearing that first association can prevent a beautifully made mark from doing the wrong job. Each answer has a signed receipt listing its checks. Read about those checks.
Honest limit: This is a first reaction from a mixed UK pool, not a study of your buyers. A logo survey does not establish originality or clear a trade mark. Check the UK trade mark register and get professional advice before committing to a mark. If the result is close, swap the marks’ positions in a second image; order may affect the pick.
What a logo survey costs
Asking is free during early access. At paid launch, a quick take starts from 30p an answer plus 50p a question (launch example), putting 20 quick takes at about £6.50. You see a quote first.
Your questions, answered
How do I tell which logo is better?
Start with the job: will someone read Moss & Marrow as a plant shop? Put both marks on the same shopfront, then ask what each one suggests. In the example, the serif version gets 14 votes, but the two mock-ups use different settings. I would fix that comparison before treating the split as a design verdict. Check the likely winner at app-icon size as well.
Where can people rate my logo?
You can ask verified UK adults for logo feedback here. Show the design in context and give it a specific job, such as identifying a plant shop. People see the question without your asker profile or anyone else’s vote; your brand may still be visible in the image you upload.
Should I test a logo in black and white?
Yes, if the mark must work on receipts, packaging or other one-colour uses. Compare how legible the shape and words remain without colour. Then test the design in its real setting too; a black-and-white version alone may not show how it feels on the finished product.
Can people tell me whether my logo looks like another brand?
Someone may spot a resemblance that the design team missed. That is a reason to investigate, not evidence that the mark is legally clear or in conflict. Search the UK trade mark register and seek professional advice before paying for signs or packaging.
How many logos can I compare at once?
Two or three options work in the current pick-one format. Keep them at the same size and show them in a comparable context. With a small pool, too many versions make the vote hard to read, so narrow a larger set before asking.
What does a logo test cost?
Early-access questions are free. For a future paid question, the launch example is 30p per answer plus 50p to post: 20 logo reactions would be about £6.50. Check the displayed quote before posting. The fee buys reactions and reasons, so allow separately for design work and trade mark advice.
Find out what people really think.
Free during early access. No card needed.
Free during early access. We review requests by hand. Have an invite code? Join